About | urban tactics

We help ambitious urban projects take root in Berlin and Germany.

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urban tactics supports municipalities, developers, property owners, foundations and civic initiatives at the intersection of urban development, participation, politics and communication. For international partners, we provide local knowledge, strategic orientation and access to Berlin’s complex urban ecosystem.

Founded by Simon Wöhr, we have been shaping projects for over 14 years that are now considered best practice – including the Holzmarkt Quarter, the House of Statistics, and the Radbahn Innovation Corridor. What they have in common: ambitious goals, complex stakeholder situations – and the courage to take innovative paths.

Our focus lies where cities and innovations are meant to become reality: in real-world laboratories, neighborhood developments, and strategic processes. We make change sustainable, adaptable, and tangible.

What we do

We develop strategies, narratives, and processes that help projects gain a foothold in the city.

Conception and management of real-world laboratories and model projects
Political Navigation & Stakeholder Strategy
Participation and dialogue formats
Editorial, campaigns & strategic framing
Phase zero processes for urban and infrastructure projects

Our approach is human-centered, pragmatic, and strategic.

We provide orientation, build trust and bring stakeholders to the table – so that ideas become effective building blocks for the city.

The Team

Simon Wöhr

Simon is an experienced initiator, project manager, and author specializing in sustainable urban transformation and heads the office urban tactics. He develops and moderates processes in which diverse perspectives merge into shared narratives, viable decisions, and vibrant places.

His strength lies in launching projects, positioning them in terms of content and strategy, and navigating through complex political and social contexts – with empathy, clarity and a strong sense for dynamics and timing.

Natalia Luneva

Natalia is a sociologist and cultural manager with many years of experience in Berlin's cultural and creative scene. Born in the Ural Mountains, she has lived in Berlin since 2005 and is comfortable working at the intersection of urban planning, culture, public relations, and organizational development.

At urban tactics, she combines analysis, organization and communication: from surveys and location analyses to interim uses, public relations, invitation management and the organization of workshops.